Money-losing Alfa could face product freeze

Started by Incursus, December 03, 2009, 03:37:16 AM

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Incursus

December 03, 2009, 03:37:16 AM
The MiTo could be one of Alfa's last new cars

Fiat could freeze new investment in Alfa Romeo under a strategic review of the money-losing brand ordered by CEO Sergio Marchionne. A product freeze is one of two alternatives that Fiat is considering to end years of losses and declining sales at the sporty premium brand. The other option is to refresh Alfa's lineup using Chrysler platforms to replace the aging Alfa 159 sedan and wagon and the discontinued 166 flagship sedan.  

Alfa's new-car sales have declined steeply in the past decade as its range became older and new products were delayed.
Now it seems that Marchionne is losing patience with the struggling brand.
Marchionne has ordered a review of Alfa to find out whether to allow the marque a final rebirth through Fiat's alliance with Chrysler or to ... blah blah

https://home.autonews.com/clickshare/authenticateUserSubscription.do?CSProduct=autonews&CSAuthReq=1:373357315378221:AID|IDAID=20091201/ANE/912019997|ID=:4E091455C4CD250419A064C3E913AB9C&AID=20091201/ANE/912019997&title=Money-losing%20Alfa%20could%20face%20product%20freeze&ID=&CSTargetURL=http%3A%2F%2Fwww.autonews.com%2Fapps%2Fpbcs.dll%2Flogin%3FAssignSessionID%3D373357315378221%26AID%3D20091201%2FANE%2F912019997\" target=\"_blank\" rel=\"nofollow\">Automotive News


 Best cars in the world!  Ever!

HardRockCamaro

#1
December 03, 2009, 04:05:04 AM
I thought they were hot sellers...    

Roadkill

#2
December 03, 2009, 05:41:15 AM
Quoting: Incursus
The other option is to refresh Alfa's lineup using Chrysler platforms




Shifty

#3
December 03, 2009, 05:58:47 AM
Quoting: Incursus
The other option is to refresh Alfa's lineup using Chrysler platforms


That's garneted to send them under.

Andy

#4
December 03, 2009, 07:38:59 AM
Quoting: HardRockCamaro
I thought they were hot sellers...


That Mito was ment to have people queing out the door, yet I can't remember ever seeing one.

F Body

#5
December 03, 2009, 07:39:25 AM
Quoting: Shifty
Quoting: Incursus
The other option is to refresh Alfa's lineup using Chrysler platforms

That's garneted to send them under.



I really wish I had the time to photoshop the front of a Mito onto a 300C

FUBAR

#6
December 03, 2009, 08:21:53 AM
Quoting: Incursus
The other option is to refresh Alfa's lineup using Chrysler platforms






Wanted: New Headgasket for a late 70's model 'PhilO Harrison' as its just blown catastrophically
It's the time that we kill that keeps us alive...

Incursus

#7
December 03, 2009, 08:32:37 AM

Rob

#8
December 03, 2009, 01:43:13 PM
Cheap chrysler from work now then instead.....Well, almost

philoldsmobile

#9
December 03, 2009, 02:56:12 PM
ummm.. sounds like US propoganda to boulster moreale at chrysler, as thefacts are COMPLETELY wrong..


In an industry badly affected by the recession, Alfa Romeo recorded a remarkable 148.5% rise in 59 plate registrations for the month, to deliver nearly 2,000 new cars to UK customers.

These figures continue the Italian marque's upward trend, with more than 7,135 new Alfa Romeos sold here in the year-to-date, up 40.4% on the same period last year.

The Alfa MiTo – the marque's new sporty compact model – leads the way with sales, supported by the Alfa 159, Brera and Spider which have all contributed positively to the brand's success.

http://www.easier.com/59914-alfa-romeo-tops-september-sales.html\" target=\"_blank\" rel=\"nofollow\">http://www.easier.com/59914-alfa-romeo-tops-september-sales.html
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