Only in Japan !

[F Body]

Do they have sexy adverts like this new one for Subaru  

[Cunning Plan]

Thats an awesome ad semiotically if you think about it, a great take on the cliche that is girls washing cars getting wet but instead as the car is Japanese and something stereotypically Japanese is sumo wrestling and the large blokes as opposed to small petite girlys denotes a big tough car needs big tough guys to clean it..

Nice idea..  

[Roadkill]

That's a pretty cool advert.

[Big Mouse]

Quoting: Cunning Plan

Thats an awesome ad semiotically if you think about it, a great take on the cliche that is girls washing cars getting wet  but instead as the car is Japanese and something stereotypically Japanese is sumo wrestling and the large blokes as opposed to small petite girlys denotes a big tough car needs big tough guys to clean it..

I thought they were just taking the piss??

[Cunning Plan]

Quoting: Big Mouse

I thought they were just taking the piss??

Well everyone is going to decode the ad differently, that is what I got out of it, but I have no sound so there may of been an obvious piss take sound track or something I couldnt hear..

That said, humour is another useful emotion to use when marketing something, sure we all got the basic premise of it though..